“Possible.” was a brand launch event for Singapore Tourism Board in 2017. The event served as a marketing showcase for the unveiling of STB's newly created tourism brand, “Passion Made Possible.” Conceptualised by TBWA, the event captured the essence of a multitude of people, smells, tastes, sights and sounds that are a part of the Singapore experience through the showcasing of 12 unique and passionate creatives, demonstrating the wealth of possibilities on offer in the Little Red Dot.
Shifting in focus and direction from its previous edition, SingaPlural 2016 explored the meaning and associations of the senses - sight, smell, touch hearing and taste - and examined them singularly and in composition.
SingaPlural 2015 was the fourth edition of the festival organised by Singapore Furniture Industries Council (SFIC) and stood as the anchor event of the Singapore Design Week. Held at 99 Beach Road, the festival took on the theme of 'Process,' creating an approachable and relatable SingaPlural for the masses and giving members of the public the opportunity to immerse themselves in design in its most basic form while following the design thinking process.
In its eighth installment, Archifest 2014 was a two-week long festival organised by the Singapore Institute of Architects (SIA) that ran from 26 September 2014 to 11 October 2014. Held at Marina Bay Sands, the festival took on a people-centric theme, CROWD, which was designed to initiate conversations about architecture between and within groups of professionals, those already taking their first steps into the realm of architecture, and the everyday masses who have had little to no contact with the industry.